Archive for November, 2010


Eat Cleaner® All Natural Fruit + Vegetable Wash study proves extension of produce shelf life by more than 200%, cutting food waste and costs.

November 29, 2010


Eat Cleaner® All Natural Fruit + Vegetable Wash study proves extension of produce shelf life by more than 200%, cutting food waste and costs.

In a 14-day study, applying Eat Cleaner® All Natural Fruit + Vegetable Wash to a variety of fruit and vegetables prolonged shelf life over 200%. This can help save families over $300 per year, reducing waste and encouraging consumption of more fresh produce.

Lake Forest, CA – November 30, 2010 — Getting more life out of your fresh fruit and vegetables is now just a spray away. Lab proven to remove wax, surface contaminants and pesticide residue, EAT CLEANER® All Natural Fruit and Vegetable Wash is also effective in extending shelf life of fresh produce by over 200%. In a recent 14-day shelf life study, the wash prevented discoloration, mold, bacteria and decay on an assortment of fruit and vegetables, including: strawberries, blackberries, blueberries, broccoli, micro greens, spinach, tomatoes, grapes and mushrooms. The patent-pending EAT CLEANER® Wash is made from a variety of organic plant based, helping to naturally kill bacteria while enhancing shelf life with a blend of fruit acids and antioxidants. According to the U.S. Environmental Protection Agency, Americans throw away nearly 31.6 million tons of food every year, the majority being perishables like fresh fruit and veggies. And a recent University of Arizona study found that the average family tosses 1.28 pounds of food a day, for a total of 470 pounds a year, equivalent to roughly $600.

By using 1 bottle of Eat Cleaner® Wash each month – about $4.00 – consumers can reduce their waste by almost half, for a savings of roughly $300 per year. “Just think of the benefits and savings this can bring a family. By washing produce with Eat Cleaner®, you can not only help enhance the safety of your produce, you reduce waste and make eating fresh fruit and vegetables more convenient and accessible for their families,” commented Mareya Ibrahim, Founder and President, Eat Cleaner®. “On average, berries last only about 3 days in the refrigerator, so if you can get 14 days at only pennies per wash, the savings is significant. Plus, Eat Cleaner® allows you to wash when you bring your produce home, so it’s ready to eat when you are versus rotting away in the crisper in a plastic bag.”

In a 14-day shelf life test, EAT CLEANER® All Natural Fruit + Vegetable Wash helped prolong the shelf life of over 10 different produce items by over 200%. Using EAT CLEANER® can help reduce food waste and make eating fruit and vegetables more convenient and accessible. EAT CLEANER® products are available in commercial sizes for food service and to consumers through retailers and online. For a complete list of locations, visit

The complete shelf life study is available by contacting Mareya Ibrahim at or 888-284-2435 xt. 702.


EAT CLEANER® is the only all-natural, tasteless and odorless line of biodegradable food wash and wipes for produce, seafood and poultry. With a patent-pending blend of fruit acids, plant based cleaners and antioxidants, EAT CLEANER® is able to strip surface waxes, debris and pesticides away that water can’t while extending produce shelf life and inhibiting browning. EAT CLEANER® was founded by a Ph.D. and his daughter, a natural products industry veteran and concerned mother of two, as a more effective alternative to rinsing food with water. EAT CLEANER® products are available at leading retailers including Whole Foods, Wegman’s, Ralphs and Stater Bros and online at and www. A portion of proceeds help to benefit the non-profit Healthy Child Healthy World.

EAT CLEANER® is the recipient of the 2010 Disney iParenting Best New Product award and was a finalist in the Inc. Magazine/ Newpreneur of the Year Award in 2009. EAT CLEANER® is manufactured in California by Grow Green Industries, Inc., an Orange County based Corporation.

Eat Cleaner Prolongs Shelf Life

In a 14-day shelf life test, Eat Cleaner inhibited mold and decay in over 10 different fruit and veggies. Using Eat Cleaner can help save families an average of $300 per year in wasted produce.



Get more life out of your produce

November 28, 2010

We are seemingy forever in search of the fountain of youth, that magical elixir cure-all for crows feet and chronic disease.  But as advanced and technical we become in our lives, food is pretty simple – the purer we remain, the better off we are, beginning with fruit and veggies.

You can literally get more life from your produce – in two ways.  Scientific proof points directly to the benefits of eating 5-9 servings a day and the extension of life expectancy. And now, you can get up to 200% more shelf life when you wash your produce with Eat Cleaner.  Our recent study concluded that when Eat Cleaner Fruit and Vegetable Wash was applied to a variety of fresh fruits and vegetables, shelf life was extended by more than double of average life expectancy.  What was particularly noteworthy was the berries!  Strawberries, blueberries and blackberries, which have an average shelf life of 3 days, lasted 14 days without molding, discoloration or odor.

Just think of the benefits and savings this can bring a family.  According to the U.S. Environmental Protection Agency, Americans throw away nearly 31.6 million tons of food every year, the majority being perishables like fresh fruit and veggies. And a recent University of Arizona study found that the average family tosses 1.28 pounds of food a day, for a total of 470 pounds a year! That’s like throwing away $600!

Eat Cleaner allows you to wash your fresh produce and keep it longer.  That way, it’s ready to eat when you are, vs. rotting away in the crisper in a plastic bag.

We’re out to squash this crazy rumor going around that nutritious food costs more money than C.R.A.P. (Stands for Commoditized, refined, artificial and processed phood) When you break it down, people pay for convenience, instand gratification. If you fill your cart with instant, empty calories, and you spend $150 on that cart, you’re actually coming out of that expedition at a deficit, denying your body of anything with substance.  On the other hand, if it’s a colorful array of fruit, veggies, lean protein, non-C.R.A.P., you’re feeding yourself vs. your immediate appetite.

Sure, C.R.A.P. has an infinite shelf life.  But you if you take the approach of washing it first, you’re creating a convenient solution. It makes reaching for a handful of grapes or blueberries just as convenient as chips.

At a cost of only $4.00 a month for a bottle of Eat Cleaner, or $48 a year, your $600 of waste just got cut more than half.  What will you do with that $300?


Cooking up a Bitchin’ New Contest

November 27, 2010

One signed copy for our lucky Eat Cleaner winner.

I first met Kim Barnouin a little less than a year ago at the Los Angeles Go Green Expo.  She was with a former PR colleague of mine and together, they had launched, a savvy, straight talkin’ blog for the babe who gives a damn.  Kim couldn’t have been more cordial and endearing, and having already been an afficianado of her two-years-on-the-NY-Times-bestselling-Skinny-Bitch-series, she had me at vegan.  If you haven’t read the books, don’t think it’s a shallow wade about stupid fad diets or the Real (puh-lease) Housewives of LA.  As a former model, she started suffering from a myriad of health issues, living on caffeine, nicotine and thin air. Her journey to find her own path to wellness took her straight to food, and a degree in holistic nutrition.  The book is eye-opening and sharp as a machete, cutting through the crap of CAFO’s, chemicals and suggestions on how can take responsibility for what we put in our mouths, dammit.

So, when Kim shared she was working on a new cookbook – Skinny Bitch: Ultimate Everyday Cookbook: Crazy Delicious Recipes that Are Good to the Earth and Great for Your Bod – we couldn’t wait to dig in.  And she lived up to the hype of the SB phenom, producing a gorgeous, down-to-earth compilation of real food (not just vegan faux meat) that honors nature’s gifts, written in straight-up tongue.  With almost 150 recipes, full-color photos, complete nutritional breakdowns, and simple “switch-outs” for quick variations, the sassy commentary and real insights make this read more like a resource guide than just a cookbook, so this is one you’ll always go back to as a reference.

Kim has been kind enough to give us a signed copy of The Ulimate Everyday Cookbook for one lucky Eat Cleaner follower.  Get one entry for each of the following:

Contest ends Monday, December 6th at midnight ET.  Enter today, don’t delay.  This is bitchworthy, so pass it on.

N.B. Eat Cleaner was fortunate enough to host a book signing with her and our green goddess galpal Anna Getty at our Natural Products Expo booth last March.

A bitchin' time with green gal pals Kim Barnouin and Anna Getty at Natural Products Expo West 2010.

We also did a killer giveaway of a juicer package a couple months ago.  While we’ve already given away the prize package, you can watch the video here and listen to us dish about green juice and how her 3 1/2 year old has a better palate than most adults.


A Happy Baby Makes one Happy Family – A GREAT GIVEAWAY

November 18, 2010
What makes a happy baby?  Organic foods from Happy Baby, the perfect way to get your precious one started on the right foot.  Organic foods grow clean bodies, combined with organic cotton clothing bundled in a gorgeous package.  A baby shower MUST.
We’re giving away this beautiful set to ONE lucky winner on Monday, November 22nd.  All you have to do is:• Follow EAT CLEANER on Facebook
• Follow EAT CLEANER on Twitter
• Follow HAPPYBABY on Twitter
• Subscribe to the HAPPYBABY BlogThe set includes:

  • 1 HAPPYBABY tote (16″w x 12″h x 6″d)
  • 1 organic cotton HAPPYBABY| bib
  • 1 organic cotton HAPPYBABY| t-shirt
  • 3 canisters of HAPPYBELLIES organic cereal | Brown Rice, Oatmeal, Multi-Grain
  • 3 canisters of HAPPYBABYPUFFS organic baby snacks | Apple, Apple/Banana, Greens
  • 8 FREE trial coupons for HAPPYBABY fresh frozen baby meals
  • Infant and toddler Nutrition Guide written by Dr. Sears and Amy Marlow, RD MPH CDN
  • FAQ on Probiotics & DHA

Don’t delay…enter today!


Don’t be a statistic on Turkey Day

November 18, 2010

Turkey?  Check.  Fixin’s?  Check. Centerpiece?  Check.  Salmonella?  Let’s keep that one off the menu.

Being the perfect host or hostess is not just about a beautiful table or delicious food.  It’s also about keeping your family and friends food safe – you don’t want to be remembered as the host or hostess who sent their guests to the hospital at the holidays. 

Every year there are 78 million reported cases of food borne illness – 325,000 hospitalizations and 5,000 deaths.  On Thanksgiving day alone, an average of 200,000 people will get food poisoning.  Who wants to spend the day on their days praying to the ceramic altar?  We’ll pass.

Tune in Monday, 11/21 and watch ‘The Fit Foody’ show how to host a healthy, food safe holiday

The Fit Foody– food and safety expert Mareya Ibrahim of Eat Cleaner has a few simple tricks of the trade to show how to keep the holiday season happy and worry free. 

–        Don’t let fowl go foul:  For your main event, taking measures to clean and prep your turkey properly can help your table be Salmonella-free.

–        Pick and clean fixin’s properly: Before your produce reaches you, it has been touched by around 20 different sets of hands and has traveled at least 1,500 miles.  Preparation and handling is key to producing food borne illness-free results.

–        Cook it done:  You can’t always judge a food by it’s color, simple tricks to tell you when your bird is really cooked.

–        Keep it cool:  Don’t let the tryptophan kick in, why it’s important to clean up now rather than later and just how much later.

Mareya Ibrahim is The Fit Foody and the Founder of the Cleaner Plate Club.  She is a food safety expert and advocate based in Orange County, CA.


The 411 on Lunchbox Fun

November 1, 2010

Balance – that elusive apple pie in the sky.  Work, family, friends, exercise, phone calls, emails, soccer practice, walks with fido, drop-offs, pick-ups, party planning…it’s a precarious juggling act.  Now that school’s back in session, making it through the year in one piece will require you to keep your family healthy starting with what they put in their mouth. 

It clicked when I found out my Kindergartner get 10 minutes to eat and my grade schooler gets a whopping 20.  If they’re standing in line for 10 minutes waiting in the lunch line, they’re practically jamming food down their gullet and swallowing it whole.   If I don’t make every bit count, who will?  And did they get to even wash their hands before they eat?

The sad reality is childhood obesity has grown to epidemic proportions, literally and figuratively.  According to the Center for Disease Control, in the last 30 years, the prevalence of obesity has tripled. It’s not about being heavy.  It’s about the chronic disease that can takes years from their otherwise healthy lives – heart disease, liver disease, type 2 diabetes, depression, sleep apnea – this list goes on. 

It would be very easy to succumb to those non-descript, pre-packed wrapped lunch meals and neon-colored ‘phood’ snacks.  But you know better than to slap that super processed, phony baloney onto your kid’s buns. You’ve bought them school supplies.  Now get them food wise, starting with what’s for lunch. I mean, white bread and fluorescent snacks are so 1982. 


5 Reasons Why Packing a Lunch For You and Your Family Makes So Much Sense (Cents):

  1. It’s bound to be cheaper than what’s on the menu
  2. No waiting  in the lunch line, so they have time to chew
  3. You can clean your foods of bacteria, hormones and pesticide residue
  4. Peace of mind that their meal has been given the stamp of approval by you
  5. We hear packing a lunch is what the cool kids do

Save your wallets and waistlines by getting ahead of the yellow food bus with this 411 on lunchbox fun.  Check out our great main events and super sides grown up enough for you AND your kid’s that pack a nutritious punch and take you through the week.  Mama tested, kid approved.

Main Event

  • Roll on: Layer sliced chicken breast, lettuce or sprouts and chopped tomato onto a sprouted grain tortilla with a dab of stone ground mustard.  Roll and slice into pinwheel pieces.
  • Pita the Pocket:  Fill a sprouted grain pita with tuna salad seasoned with lite mayo and studded with celery and raisins.
  • Rasta Pasta Salad:  With a vegetable peeler, create long ribbons of carrot and zucchini.  Steam and add to brown rice pasta (let them pick their fave shape).  Season with a little grated cheese and butter and heat up in the morning before they head out the door.
  • Veggie Grilled Cheese: Cheddar, red bell pepper and steamed broccoli get cooked between two pieces of sprouted grain bread.  Grill in an oil-free pan and use a Panini press and seal it all in for one-handed eating ease.
  • Simple Sushi:  Sushi rolls are no longer a snooty snack.  Grab some Sea Snax olive oil toasted seaweed and roll up some vinegar-seasoned brown rice, avocado and cucumber hand rolls. 
  • The A+: Most classrooms are peanut free, so opt for almond butter and sliced apples onto a warm sprouted wheat tortilla and fold in half.  Give it a quick glow in the pan for a nice nutty flavor. An A+ in our book!

Super Star Sides

  • You don’t have to ‘sneak’ fruit and veggies into your meals anymore.  Earthbound Farm have made getting your delicious daily dose of F+V a snap with organically grown pre-cut produce.  Crisp apple slices from the sweetest apple varieties are harvested from premium organic orchards. Each 2oz bag equals about half an apple or one serving of fruitMini-Peeled Carrots & Carrot Dippers are an excellent source of vitamin A and other important antioxidant carotenoids, including beta carotene, alpha carotene, and lutein. Plus they’re great for your peepers.  Packaged with organic creamy ranch dip.


  • Most muffins, or what I like to call booty breakfast cake, pack a whopping 400+ calories!  All natural Vitalicious VitaTops give you all the flavor without in the kind of muffin top you can cuddle up to.  At just 100 calories and a gram and a half of fat each they’re a guilt-free choice for a delicious midday snack or a lunchtime dessert.  Plus they contain 9 grams of fiber 4 grams of protein. Because they don’t contain any preservatives, keep them frozen and by lunchtime your VitaTop is thawed and ready to eat.  Top that!


  • Here’s the new skinny on crunchy snacks.  Pretzel Crisps are a tasty, thin, all-natural flat-baked pretzel and the world’s first spreadable pretzel cracker.  At only 110 calories per serving with no trans fats, saturated fat, or cholesterol, they’re packed with fiber and flavor that can handle the dip or stand alone on their own. Deli Style, available in the deli section of stores of course, and Modern Classic varieties.  Savory and sweet varieties include Sesame, Garlic Parmesan, Tuscan Three Cheese and Cinnamon Toast (yum, it’s like a churro but without the guilt).   Dig in.


  • The iconic moo cow just puts a smile on your face.  Horizon organic single serve milk comes in a variety of flavors – plain, chocolate, strawberry and vanilla – packed with calcium and protein to power through the day.  Cheese sticks in both Colby and Mozzarella flavors couldn’t be easier to pack. Horizon Organic believes that the choice for a healthy family and a healthy planet should be an easy one, offering nutritious products for families while supporting 500 family farmers across the U.S.  Raised without antibiotics or hormones, happy cows make happy humans


  • Fruit is sprayed, waxed, trucked, touched and plucked by over 20 sets of hands.  A quick flash through the faucet just ain’t gonna’ cut it.  Eat Cleaner Fruit + Vegetables Wipes are a uniquely formulated to kill bacteria, clean wax, pesticides, agricultural dirt and fertilizer from the surface of your fruit to make it safer and healthier to eat.  Even fruit with a peel should be cleaned before you remove it.  Individually wrapped, slip one into your lunchbox and encourage the kids to clean their hands before they eat, since grimy hands can transmit bacteria.

5 more pennies for your thoughts: 

–         Make a list and buy it twice.  Take our tips, make your list and head to the store on the weekend and buy 2 weeks worth of supplies, twice a month so you’re stocked up.  Being prepared is half the sanity battle.

–         Have them do the work.  Get kids involved in shopping with you and making their own healthy lunches.  The connection to picking and making food builds a foundation for good eating habits and teaches them responsibility.  Have them make one for you while they’re at it.  It’ll save you $5-10 bucks a day which could go to your vacation fund or a non-profit you’ve been meaning to donate to.

–         The night before.  Prepare lunchboxes the night before and put them in an insulated lunch box to keep them cool longer. Add in an ice-pack if food is sitting for more than 3 hours. 

–         Chemical free is the way to be.  Always opt for BPA and thalate-free plastic storage containers.  Kid’s Konserve makes a great reusable water bottle and the Bento boxes at Pottery Barn make you want to pick one up for yourself!

–         Lunch love notes.  Slip them a caring, thoughtful note that lifts their spirits at lunchtime and let’s them know you care.  That little bit-o-love satiates a deeper appetite and will make them look forward to what’s in the bag.

You can get in front of the garbage food bus and protect your plates. When you take the wheel, you help chart their destiny and lead them down the right food lane.  Because you better believe, they’re like little sponges absorbing what you dish out.


 Mareya Ibrahim, Chief Executive Mom of EAT CLEANER, and the founder of The Cleaner Plate Club is a natural foods industry veteran and food safety education advocate based in Orange County, CA.

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