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Eat Cleaner® All Natural Fruit + Vegetable Wash study proves extension of produce shelf life by more than 200%, cutting food waste and costs.

November 29, 2010

FOR IMMEDIATE RELEASE

Eat Cleaner® All Natural Fruit + Vegetable Wash study proves extension of produce shelf life by more than 200%, cutting food waste and costs.

In a 14-day study, applying Eat Cleaner® All Natural Fruit + Vegetable Wash to a variety of fruit and vegetables prolonged shelf life over 200%. This can help save families over $300 per year, reducing waste and encouraging consumption of more fresh produce.

Lake Forest, CA – November 30, 2010 — Getting more life out of your fresh fruit and vegetables is now just a spray away. Lab proven to remove wax, surface contaminants and pesticide residue, EAT CLEANER® All Natural Fruit and Vegetable Wash is also effective in extending shelf life of fresh produce by over 200%. In a recent 14-day shelf life study, the wash prevented discoloration, mold, bacteria and decay on an assortment of fruit and vegetables, including: strawberries, blackberries, blueberries, broccoli, micro greens, spinach, tomatoes, grapes and mushrooms. The patent-pending EAT CLEANER® Wash is made from a variety of organic plant based, helping to naturally kill bacteria while enhancing shelf life with a blend of fruit acids and antioxidants. According to the U.S. Environmental Protection Agency, Americans throw away nearly 31.6 million tons of food every year, the majority being perishables like fresh fruit and veggies. And a recent University of Arizona study found that the average family tosses 1.28 pounds of food a day, for a total of 470 pounds a year, equivalent to roughly $600.

By using 1 bottle of Eat Cleaner® Wash each month – about $4.00 – consumers can reduce their waste by almost half, for a savings of roughly $300 per year. “Just think of the benefits and savings this can bring a family. By washing produce with Eat Cleaner®, you can not only help enhance the safety of your produce, you reduce waste and make eating fresh fruit and vegetables more convenient and accessible for their families,” commented Mareya Ibrahim, Founder and President, Eat Cleaner®. “On average, berries last only about 3 days in the refrigerator, so if you can get 14 days at only pennies per wash, the savings is significant. Plus, Eat Cleaner® allows you to wash when you bring your produce home, so it’s ready to eat when you are versus rotting away in the crisper in a plastic bag.”

In a 14-day shelf life test, EAT CLEANER® All Natural Fruit + Vegetable Wash helped prolong the shelf life of over 10 different produce items by over 200%. Using EAT CLEANER® can help reduce food waste and make eating fruit and vegetables more convenient and accessible. EAT CLEANER® products are available in commercial sizes for food service and to consumers through retailers and online. For a complete list of locations, visit www.eatcleaner.com.

The complete shelf life study is available by contacting Mareya Ibrahim at mareya@eatcleaner.com or 888-284-2435 xt. 702.

ABOUT EAT CLEANER®

EAT CLEANER® is the only all-natural, tasteless and odorless line of biodegradable food wash and wipes for produce, seafood and poultry. With a patent-pending blend of fruit acids, plant based cleaners and antioxidants, EAT CLEANER® is able to strip surface waxes, debris and pesticides away that water can’t while extending produce shelf life and inhibiting browning. EAT CLEANER® was founded by a Ph.D. and his daughter, a natural products industry veteran and concerned mother of two, as a more effective alternative to rinsing food with water. EAT CLEANER® products are available at leading retailers including Whole Foods, Wegman’s, Ralphs and Stater Bros and online at http://www.qvc.com and www. eatcleaner.com. A portion of proceeds help to benefit the non-profit Healthy Child Healthy World.

EAT CLEANER® is the recipient of the 2010 Disney iParenting Best New Product award and was a finalist in the Inc. Magazine/Alibaba.com Newpreneur of the Year Award in 2009. EAT CLEANER® is manufactured in California by Grow Green Industries, Inc., an Orange County based Corporation.

Eat Cleaner Prolongs Shelf Life

In a 14-day shelf life test, Eat Cleaner inhibited mold and decay in over 10 different fruit and veggies. Using Eat Cleaner can help save families an average of $300 per year in wasted produce.

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